NBC Sports

2016 Kentucky derby

 

ABOUT

NBC Sports is airing the 2016 Kentucky Derby. For their promotional videos, they asked for a new typographic look in the style of Garden And Gun, a magazine that covers life in the South. In my explorations, a "portal" effect had the right stuff and was combined with rotoscoping to insert the text directly into the scene.

 

STYLEFRAMES

 

CREDITS

Production Company: NBC Universal

Director of Promotional Design: Eric Woods

Project Manager: Katherine Gomez, Emily Ventker

Editor: Heather Croteau

Type and Motion Design: Mandel Lum

Motion Design: Jason Mohan