2016 Kentucky derby
NBC Sports is airing the 2016 Kentucky Derby. For their promotional videos, they asked for a new typographic look in the style of Garden And Gun, a magazine that covers life in the South. In my explorations, a "portal" effect had the right stuff and was combined with rotoscoping to insert the text directly into the scene.
Production Company: NBC Universal
Director of Promotional Design: Eric Woods
Project Manager: Katherine Gomez, Emily Ventker
Editor: Heather Croteau
Type and Motion Design: Mandel Lum
Motion Design: Jason Mohan